Integrity

OUR VISION

Help healthcare providers and payers, insurance companies and governments improve quality, serve more people and lower costs for everyone.

OUR MISSION

USE THE POWER OF INTEGR8 AI TECHNOLOGY FOR GOOD by helping healthcare payers, health systems, governments and insurers deliver better services and care and reduce trillions of dollars in out-of-control costs by making actionable data accessible in real-time, automating inefficient processes and preventing fraudulent, wasteful and abusive payments that drive up costs.

Integrate AI

Integr8 AI is our patented core technology that automates and aggregates real-time intelligence around agent, service provider and customer data, behaviors, patterns, relationships, trends, decisions, content and transactions to improve data, provider, decision and payment integrity.

Integrity

OUR CUSTOMERS

4L Data Intelligence works with customers in healthcare, insurance and government who share common goals to improve integrity, elevate quality and reduce cost in ways that streamline delivery and improve access to service and care for more people.


  • Healthcare Insurers & Payers
  • Health insurance companies
  • Third party administrators (TPAs)
  • Preferred provider organizations (PPOs)
  • Self-insured employers
  • Provider sponsored health plans
  • Medicare advantage plans
  • Workers' compensation insurers (WC)
  • Healthcare Providers
  • Hospitals and health systems
  • Integrated delivery networks (IDNs)
  • Accountable care organizations (ACOs)
  • Hospice and long-term care
  • Government Healthcare Programs
  • State Medicaid programs
  • Medicare programs
  • CMS
  • Non-Health Insurers
  • Property & Casualty
  • Life

FREE Demonstration Project Using Your Data*

*Subject to terms and conditions

LEADERSHIP

Theja-birur

Theja Birur

Chief Technology Officer & Founder

Theja is a founder of 4L Data Intelligence and inventor of the patented Integr8 AI intelligence platform. She has 20 years of experience in analytics and artificial intelligence with most of that focused on solving payment and quality challenges for healthcare payers and public health agencies.

Her career includes work in the government sector with the Ontario Ministry of Health in Canada. She also worked at IBM as a management consultant and in the IBM Innovation Lab focused on analytics. Prior to founding 4L Data Intelligence, Theja worked as a consultant for the California State Compensation Insurance Fund where she was an Associate Director over Big Data and Data Warehouse functions.

She earned a Master of Science degree in Applied Mathematics and Computer Science from the University of Oklahoma.

Clay

Clay Wilemon

CEO & Chairman

Clay is an early investor in 4L Data Intelligence and serves as Chief Executive Officer and Chairman. He is the founder and former CEO of DevicePharm, a strategic marketing firm that helped define and launch over 500 new healthcare and technology brands. DevicePharm was acquired by a private equity firm.

In addition, Clay has been an active investor, co-founder and director in numerous healthcare, technology and artificial intelligence companies and is a medical technology patent holder. He is also a partner in Visionary Ventures.

Clay is a longstanding member of the Board of Directors at Octane, a Southern California economic development organization that has helped early-stage Orange County tech and med-tech companies raise over $4 billion in funding in the past decade. He holds a BA degree from Vanderbilt University.

Karthik Govindan

Karthik Govindan

Vice President, Healthcare Solutions

Customer Success, is responsible for the healthcare business and financial performance. He will be accountable for meeting the company's overall revenue goals and expanding its service delivery portfolio by adding new business lines.

Karthik brings over 16 years of outsourcing services industry experience across all facets of healthcare, including Provider, Payer, Ambulance billing, Medical devices, and Provider owned health plans. He has a proven track record of successfully growing and managing an extensive portfolio of healthcare clients while holding responsibility for client success and profitability.

Karthik was also instrumental in executing digital-first strategy for revenue cycle clients while providing transformational process and technology interventions to achieve market-leading business outcomes. He primarily focused on providing solutions for driving efficiencies in business processes by developing and utilizing robotic process automation tools, eliminating process waste, and creating new service delivery frameworks. Karthik holds a Masters of Business Administration degree as well as a bachelor's degree in Oceanography.

Edward

Edward Reihaneh

VP Technology Development & Delivery

Edward has three decades experience in Software Engineering and Management implementing state-of-the art systems for various industries such as Manufacturing, B2B, pharmaceutical, Health, and Fintech. In addition to managing software engineering teams across the globe for mid to large size companies, such as Optum, he's also taken leadership positions in a number of startup companies in which he's played a key role in taking the product to the market.

Edward holds a Master of Science in Computer Engineering from San Jose State University.

Mark Petruzzi

Mark Petruzzi

Senior Vice President, Corporate Partnerships

Mark is Senior Vice President, Corporate Partnerships at 4L Data Intelligence™ working with current and potential partners to leverage the power of INTEGR8 AI™ technology for good. He is a recognized SaaS expert leading commercial teams in global organizations such as Deloitte and Oracle as well as numerous venture-backed innovation firms. Mark also serves as Chairman of the Genpact SaaS CRO Advisory Council.

Mark earned his MBA from Columbia University and also serves as an adjunct faculty educator at Duke (CE) and NYIT. He is the co-author of "Selling the Cloud" which was published in 2020.

Eddie Birchfield

Eddie Birchfield

Senior Vice President, Enterprise Sales

Eddie's experience and expertise is working with healthcare services, healthcare technology and healthcare products companies to drive sales revenue growth, market penetration as well as strategic partnerships. His focus is working with the healthcare portfolio companies of venture capital and private equity funds in the strategy and execution of GoToMarket sales process.

Eddie was a Partner in the TechCXO sales and marketing practice. His focus was on working with healthcare companies in the development, execution the implementation of approach-to-market sales strategies and sales and marketing effectiveness programs that drive profitable growth.

Eddie was the co-founder of SalesGlobe as well as a co-founder of The Sales Leadership Forum.

Eddie co-founded ADTRAN, Inc. (NASDAQ - ADTN), a provider of networking and communication solutions.. ADTRAN was recognized by Inc. magazine as one of the "500 Fastest Growing Private Companies in the United States." ADTRAN had an initial public offering and currently trades with a market capitalization in excess of $2 billion. Eddie has a master's degree in business administration (MBA) from the University of Georgia and a bachelor of science (BS) degree from Auburn University.

Nandan Bhaganagarapu

Nandan Bhaganagarapu

Vice President, Program Management

Nandan is the first employee at 4L Data Intelligence and integral part of developing the Integr8 AI Products and Platform. He has 24+ years of experience in bringing Products to market within Health care Industry for Healthcare Payers, Providers and Consumers.

His career includes building Products and Technology solutions ranging from Claims processing systems to Consumer directed health care platforms to Benefit Payment Systems, working in companies like ADP Integrated Medical Solutions, Alegeus. He also has worked in financial sector building Technology platforms for accounting teams at Pricewaterhouse Coopers.

He earned a Master of Science degree in Computer Engineering from the University of Central Florida (UCF).